Sales & CRM

Sales Pipeline Diagram

Visualize every stage a deal moves through from prospect to closed-won.

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What's in this template

7 connected components you can rename, recolor, and extend with AI.

ProspectingLead QualificationDiscovery CallProposal SentNegotiationClosed-WonClosed-Lost

A sales pipeline diagram maps the sequential stages a deal travels through as a rep works it toward revenue. The central pipeline connects discrete stages such as prospecting, qualification, discovery, proposal, and negotiation, each carrying its own conversion rate, deal value, and average time-in-stage.

Sales managers, RevOps teams, and founders lean on a pipeline diagram during forecasting, weekly reviews, and onboarding. It clarifies where deals stall, exposes bottlenecks between qualification and proposal, and gives leadership a shared model of the funnel for accurate revenue forecasting and quota planning.

Great for

  • Weekly pipeline reviews
  • Revenue forecasting
  • Sales team onboarding
  • Board and investor updates
  • RevOps process design

Frequently asked questions

What is a sales pipeline diagram?+

It is a visual map of the stages a deal passes through from first contact to close. Each stage shows conversion likelihood and helps teams forecast revenue.

What are the main stages of a sales pipeline?+

Common stages are prospecting, qualification, discovery, proposal, negotiation, and closed-won or closed-lost. Teams adapt these to match their own sales motion.

How is a pipeline different from a sales funnel?+

A funnel shows volume narrowing across stages from the buyer's perspective, while a pipeline tracks the seller's active deals and the actions needed to advance each one.

How do you use a sales pipeline diagram for forecasting?+

Multiply the deal value at each stage by its historical close rate, then sum across the pipeline to project weighted revenue for the period.

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