Marketing Funnel Diagram
Map the buyer journey from awareness to advocacy across every funnel stage.
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6 connected components you can rename, recolor, and extend with AI.
A marketing funnel diagram visualizes how prospects move from first hearing about your brand to becoming paying, loyal customers. The core stages are Awareness, Interest, Consideration, Conversion, and Retention, often extended with Advocacy for customers who refer others. Each stage maps to specific channels, content, and metrics, so teams can see exactly where leads enter and where they drop off.
Growth marketers, demand-gen teams, and founders use a marketing funnel diagram to align campaigns, plan budgets, and diagnose leaky stages. It works well for sales-and-marketing alignment reviews, board decks, and onboarding new hires who need a shared picture of the conversion funnel and the customer journey behind it.
Great for
- Demand-gen strategy reviews
- Board and investor decks
- Sales and marketing alignment
- New marketer onboarding
- Campaign budget planning
Frequently asked questions
What is a marketing funnel diagram?+
It is a visual model showing the stages a prospect passes through, from first awareness to becoming a paying and loyal customer. Each stage narrows as fewer people advance, forming a funnel shape.
What are the stages of a marketing funnel?+
The classic stages are Awareness, Interest, Consideration, Conversion, and Retention, often extended with Advocacy. They are sometimes grouped as TOFU (top), MOFU (middle), and BOFU (bottom).
How is a marketing funnel different from a sales funnel?+
A marketing funnel covers the full journey including brand awareness and post-purchase retention, while a sales funnel usually focuses on the later stages where leads convert into deals.
How do you find a leaky funnel stage?+
Track the conversion rate between each stage and look for the largest percentage drop-off. That stage is where messaging, offers, or friction most need fixing.
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